What is Weibo Marketing?

Weibo Marketing is the process of promoting brand content on the Weibo social media platform in China. The platform allows users to follow brands and interact with them in order to build a community around the company’s products and services. It also serves as a platform for societal debate and Continue Reading

The Basics of Influencer Marketing

Influencer Marketing is a relatively new digital marketing strategy that focuses on leveraging the popularity of social media users to promote products or services. Unlike traditional ads, influencer marketing takes a natural and conversational approach to engage audiences, making it more effective for brands to gain trust and convert customers. Continue Reading

What Is Marketing?

Marketing is the process that initiates the transfer of goods or services from producers to consumers. It is an essential component of business, and many undergraduate or graduate degree programs require a course or two in the topic. The field of marketing has a wide variety of applications and techniques, Continue Reading