Chatbot Marketing – How to Use Messaging Apps to Increase Brand Awareness and Drive Sales

Chatbot marketing involves using messaging apps to automate customer support, increase brand awareness or drive sales. The best chatbots have a clear purpose and are designed to deliver a seamless user experience. They are usually easy to navigate, fast and provide relevant information. They should also be able to transfer Continue Reading

What is Weibo Marketing?

Weibo Marketing is the process of promoting brand content on the Weibo social media platform in China. The platform allows users to follow brands and interact with them in order to build a community around the company’s products and services. It also serves as a platform for societal debate and Continue Reading

The Basics of Influencer Marketing

Influencer Marketing is a relatively new digital marketing strategy that focuses on leveraging the popularity of social media users to promote products or services. Unlike traditional ads, influencer marketing takes a natural and conversational approach to engage audiences, making it more effective for brands to gain trust and convert customers. Continue Reading