January is about new beginnings. This is the time of new ideas and experimentation for businesses trying to boost their visibility online. Most people use January as a new start, which makes it the ideal month to take some time out of all the holiday celebrations to get a little bit of a break from everything else. But do not be caught down with your trousers down!
A digital marketing automation idea to get you out of that mindset is to enter an Instagram photo contest – all you have to do is upload the latest products and promotional materials and get creative. It doesn’t have to be about creating the best looking product on Instagram, but it could be as simple as getting creative with one’s marketing automation tools. If you are having some kind of product launch or event this January, you could try running a photo contest.
An essential part of any marketing automation idea is a pre-designed email list. This email list will allow you to test various marketing ideas in a quick and efficient manner. By incorporating Twitter into the campaign, you can test different ads with friends, family members and even strangers – all without spending a dime. All you need to do is reach out to these folks via email list and ask them to ‘like’ your newest promo. Once they do, that means they are interested in what you have to offer. From there, you can then use a variety of social media channels to keep them in the loop with what you are offering.
An Instagram photo contest is also a good digital marketing automation idea for promoting your website. By simply inviting folks to ‘like’ your page on Instagram, you can set up notifications on their wall that they can click to encourage them to click through to your website. As a result, they will be exposed to your brand’s images, and you can gain access to a wider base of potential customers. You may want to also look into using Facebook applications such as the Facebook Ads application, which helps you to test your website, products and services in the Facebook platform.
Another useful digital marketing strategy is creating informative videos that answer common questions related to your business. While a lot of people spend hours searching the web looking for answers to their problems, many more turn to video sites such as YouTube for help. If you create an informative video that answers a question people have often and provide them with valuable information, you can set yourself apart from the crowd. This can be a great way to draw new customers, as well as keep them engaged in a growing market.
When you combine the above strategies, you can create a powerful campaign for free. Rather than paying hundreds of dollars for expensive print, TV or radio advertisements, you can save money on digital channels alone. A great giveaway idea for any digital marketing automation idea is a video. With this campaign, you’ll give folks something that they can download right away that contains all of your brand’s information, as well as links to your website and social media pages. Since your content can be emailed to your customers along with the video, you’ll ensure that your content is always fresh and that your customers are always up to date with your brand.