Facebook Marketing: Creative Ways To Market Your Business On Facebook
One of the biggest trends in social media marketing over the last two years has been Facebook Marketing. It seems as if every company with an internet presence is trying to get a piece of the billions being spent on Facebook each year. Social marketing has taken traditional marketing and turned it into a way to connect with the target audience on Facebook. If you haven’t already joined the Facebook Marketing revolution, you’re about to find out why it is so effective!
Unlike many Internet marketing platforms, Facebook has a unique platform that allows businesses to engage their target audience. Unlike most Internet marketing platforms that revolve around creating content and hoping that people will ‘like’ or ‘follow’ your page, Facebook lets you actively engage your users. This means that the content you create can actually lead to an engagement, and that engagement, can in turn, lead to profit.
Facebook’s real-time features make it easy for businesses to create engaging content that encourages conversation. Users can comment on posts and questions, send suggestions, and reply to conversations. As a result, interaction on Facebook is immediate, which is great for businesses trying to market to customers as they are actually experiencing the product in the wild. Engaging consumers in social media interaction via real-time, allows a brand to show them how they truly feel and connect with them on a more personal level than they might on a static website, which creates a more personal bond with the consumer, which means more sales.
On a side note, it is important to remember that Facebook and other social media sites were not designed to be platforms for brand building. They were designed to connect people and bring them together. Building a connection with your target audience on a website like Facebook is a bit different than posting links to your company’s brochure on a bulletin board at work. That being said, it still does pay to be creative with your business page.
One way that many marketers utilize Facebook for their marketing efforts is by allowing viewers of your promotional videos to forward them along to their friends. Facebook allows you to add an easy share button at the bottom of each video post, so people can easily forward your content to their friends. This is helpful because it allows people to get more out of your videos, and it also gives your audience an opportunity to spread the word about your content to their networks. In addition to forwarding content, sharing them is an excellent way to increase your network. It doesn’t matter whether or not your audience shares the content with their networks, but the ability to share helps you grow your audience.
Facebook has really come a long way from when it first began. With over 500 million users and many more joining every day, it is not wonder that companies have taken notice of this social networking giant and its ability to connect consumers to businesses in a way that was previously impossible. Using creative media, creating unique applications, and 360-degree content, small businesses can advertise to their audiences and benefit from increased brand awareness while also making their businesses accessible to those who might not be able to get to them. The key is to use media wisely and to stay on top of emerging trends to make sure you stay a step ahead of your competitors.
