It’s important to know what your target audience on Instagram is, and how you can connect with them. The social media platform has over a billion monthly active users. If you’re not using it to your advantage, you’re losing out on an opportunity to promote your products and services.
One way to improve your marketing is to use branded hashtags. This can help organize your content, and make it more discoverable. It’s also a good way to get more exposure and build a community around your brand. The best hashtags are short and include your brand name. You should experiment with different hashtag volumes to see what works best for your business.
Other ways to use branded hashtags are to encourage user-generated content and showcase brand advocates. It’s important to be consistent with your posting schedule, and to engage your followers regularly. You can use polls to ask them questions. You can also invite them to participate in a direct chat. This builds trust with your customers, and shows that you understand their needs.
Instagram videos are great for selling products. They’re more engaging than photos, and they promote your brand in the first few seconds. It’s also a good idea to incorporate a strong call to action, such as “Learn More,” and to add a link to your site. If you’re creating a video ad, you should also add a caption to make it more appealing without sound.
Another way to engage your audience on Instagram is with an editorial calendar. This can help you plan posts and captions, and can save you a ton of time. It’s also a great tool for discovering what works and what doesn’t. You should also create a list of competitors to see which hashtags they’re using.
Instagram Stories are a popular feature. They allow you to mash up a 60 second ad with a still image or a video, and add question stickers and an emoji slider to the mix. You can even upload old pictures and use them in your story. In addition, Instagram allows you to create a live chat room for your fans.
The best stories on Instagram take advantage of the FOMO effect. This is when people feel a strong desire to interact with the content. They’re also more likely to share it with others. This can help your brand gain attention, and can create a sense of urgency to buy.
If you’re looking for a way to stand out on Instagram, try adding a QR code to your posts. You can create a QR code in the mobile app, or by creating a URL in a browser. You can then scan the code and bring up a preview. You can also change the color of the QR code. You can also use emoji patterns to add an extra bit of fun.
Instagram is a great way to connect with your customers, but you need to have a plan of attack to take advantage of its features. If you follow these tips, you’ll find the key to success in no time.
