WeChat is a powerful new channel that changed the way businesses in China communicate. While many brands have jumped on the WeChat bandwagon to promote their products and services, most don’t know how to maximize the platform’s potential. Here are some tips to maximize your WeChat Marketing. Publish original content in WeChat and build a social media presence. Once your content has been published, promote it in your own voice through various channels.
Use high-quality content to encourage virality. Good content is likely to be shared by your target audience, so create original content that they’ll love. Posting quality content is one of the most crucial aspects of WeChat marketing. Make sure to interact with your audience constantly to ensure that they feel that you’re authentic and human! Ultimately, this will lead to a higher number of followers and customers. Once you have your audience hooked, you’ll be surprised by how fast your brand’s presence will grow.
Subscription and service accounts are ideal for marketers who are looking for a long-term relationship with customers. Both types of accounts can be used to reach new audiences, and both can be used to promote a variety of products and services. Subscription accounts can send as many as 1 message per day and are the best option for marketing and advertising. The subscription account is extremely popular for businesses that want to build brand awareness through WeChat. There are other types of accounts available to help your business.
Creating a subscription account is ideal for building relationships with your audience and engaging your community. Subscription accounts don’t require a Chinese business license, but they don’t have as much visibility as service accounts. To see an official subscription account, users need to navigate to the “subscriptions” menu. Furthermore, subscription accounts don’t send push notifications. They’re also limited in their abilities. It’s not uncommon to find a subscription account that doesn’t even have a website.
WeChat also offers a unique feature: group chat. Group chats are great for virtual teams, and you can add as many as 40 people to one group. Businesses can use WeChat to organize meetings and communicate with employees. WeChat even allows virtual teams to work in remote areas of China. WeChat is also an amusing way to meet new people. Just be careful, though. Don’t share too much information about yourself or your business!
As WeChat continues to grow, so will your content. In order to achieve your goals, you must create a content strategy that works with the platform’s features. A great example of this is a live video feature that WeChat recently launched. If your business has a live streaming channel, you can use it as a powerful marketing platform for your business. WeChat’s “service search” function helps users find your service in a matter of seconds.
Another useful feature of WeChat is the ability to share files. All you need to do is hold a file to share it. Once you have the file, you can share it with multiple social media outlets such as Facebook and Twitter. Additionally, you can send it to your followers via Chinese apps. Using a QR code can increase your WeChat marketing efforts. It can be printed on offline marketing collateral and boost brand awareness as well.