Whether you’re an influencer, brand, or business leader, Clubhouse offers a unique opportunity to connect with audiences and build your brand in a new way. With a focus on audio, it encourages a more intimate conversation and is the perfect way to establish yourself as a thought leader and industry expert.
Unlike traditional social media, Clubhouse is an uncensored audio platform where users can chat in rooms. These rooms can be public or private and are limited in the number of people who can enter. The app also allows moderators to invite friends to Rooms and has a variety of group chat features that let users participate in a room by themselves or with others.
There are a few things you need to keep in mind when using Clubhouse as part of your marketing strategy. First, you’ll need to make sure you have the right profile setup. You’ll need to create a profile that is focused on your expertise, and include your link in your bio so people can find you elsewhere on the Internet.
Next, you’ll want to start joining rooms that are relevant to your niche or industry. This will give you the opportunity to raise your hand, join panel discussions, and show that you have the knowledge and expertise that your audience needs.
Once you’ve found a room that is aligned with your objectives, schedule a time to go live. This will allow you to host a panel discussion, interview an industry leader, or answer questions from your followers.
When you’re hosting a room on Clubhouse, it’s important to set up your agenda ahead of time and make sure that you’re preparing your talk well. This will help you get the most out of your experience. You should also consider asking for questions ahead of time to ensure that you have an idea of what your audience is looking for.
You can also use the Explore tab to find influencers in your niche. By following their profile and adding them to your “Clubs” list, you’ll be able to see their most recent posts, which will be helpful in determining the type of content you should share.
Another great tip is to use the “Ask for a Room” feature. By doing this, you’ll be able to receive an invitation from another user who will send it to you through their Clubhouse account.
This can be an amazing way to build a brand following, and it works well because it’s completely free for the brand. In fact, if you’re able to get each new user to invite two of their friends, you’ll be able to reach a huge audience with minimal cost.
It’s also important to remember that while Clubhouse is a great tool for building a new brand, it can be difficult to determine how successful your campaigns will be on the platform. Because of the app’s newness, it’s hard to know how much traction you’ll be able to gain and what type of results you’ll see. Ultimately, you’ll need to test out the app and see how it goes for your company before you decide whether or not to invest in its marketing efforts.