Whether you want to attract new customers or increase your brand’s exposure, WeChat marketing is a powerful tool. WeChat is the most widely used communications platform in China, with over 1 billion users. WeChat provides an environment that allows businesses to connect with their audiences in a natural, closed loop environment. It can be used to advertise products, promote activities, or provide customer service. It’s also a great way to reach out to overseas users.
There are several types of WeChat marketing, including Moments Advertising and Mini-Program Advertising. Moments Advertising is similar to Facebook’s Newsfeed, but it includes “Like” functions and comments. Ads appear as the fifth post in a group of user-generated posts. The content is completely customizable, and brands can choose to display different content depending on which WeChat group they’re advertising to.
Mini-Program Advertising is an integrated app, so it doesn’t require users to install the app. Mini-Programs are designed to give users a personalized experience with the brand. They can be used for booking, membership management, or eCommerce. The user needs to click on an ad and complete a series of tasks. Then, they can unlock in-game items. The ads will appear in the ad window and redirect the user to a landing page. The landing page can include a link to the official account, allowing the user to visit the site and purchase products.
WeChat Mini-Programs are an excellent way to generate offline traffic, and they can be found through WeChat’s search engine. Developers of the Mini-Programs tie viewing the WeChat ads to incentives provided in the game. Those incentives include in-game rewards, such as cash, discounts, or prizes. The developer also ties the ad’s viewing to the plot of the game. Users will be more engaged with the Mini-Game ad, as they’re required to complete it in order to unlock the in-game items. The ad can be a 6-15 second video ad.
Mini-Programs can also be used as a customer service channel. For example, if a user has a question about a product, they can message the brand directly from the app. WeChat provides a variety of options for customer service, including customer support, live chat, and online payment. The WeChat app also has a built-in CRM to help the brand provide tailored customer support and multi-channel reviews. The integrated CRM is also a good way to generate new leads and sales.
Depending on the campaign, marketers can target users based on gender, age, location, device, and social behavior. This allows marketers to reach out to the right audience and provide a highly accurate ad. WeChat advertising can also incorporate remarketing features, which allow the brand to target users who have previously shown interest in the product.
WeChat Marketing also has the benefit of being highly localized. WeChat is a unique platform that is highly adapted to Chinese culture. Therefore, it is a good idea to work with a partner who has a background in local marketing. It’s also important to understand the culture before creating an ad.