When you send an email, you’ll want to make sure your subject line catches your reader’s attention. To do this, think about the type of customer you’re trying to reach. A simple question can get a reader’s attention, as do subjects that incite curiosity. For example, if you’re selling cars, you can ask your readers to comment on which model they like best.
Email subject lines should be at least three to five words long. Use A/B testing to see which subject lines get the highest open rate. In addition, you should always be honest about what you offer in your subject lines. According to a recent study by MailChimp, subject lines that contain 50 characters or fewer had higher open rates and click-through rates. Avoid spam traps like weird spacing, excessive punctuation, and clickbait terms.
A compelling subject line can influence people’s emotions and motivate them to open your email. When your subject lines spark readers’ emotions, they’re more likely to open the email, which will increase your open rates. You can learn to write better subject lines with practice. Make sure to include your keywords in the subject line, and capitalize important words.
Most emails are opened on mobile devices. Make sure that your subject line is less than 50 characters to ensure that people read your entire message. If you’re having trouble keeping the subject line short, think about the words that don’t matter or the little details that don’t matter. When it comes to email subject lines, the shorter, the better.
