The first stage of the Marketing model revolves around product awareness, which is achieved by advertising to a broad audience. During this stage, marketing strategies must consider which medium is most appropriate to reach potential customers. New forms of media are also being used to generate product awareness, including social media “influencers.”
The last stage of the Marketing framework involves capturing a specific audience and triggering them to make a purchase. Digital marketing activities such as hyper-targeted paid search campaigns, shopping campaigns, and attractive price promotions can be used to trigger these desired behaviors. But these strategies are only part of a complete marketing approach. There are many more ways to convert prospects into customers. But how can you use these methods to ensure your sales? Read on to find out more.
The AIDA model is a framework that can help you create a marketing strategy that targets each stage of the consumer’s purchase journey. It helps you plan your advertising and marketing campaigns by identifying key touchpoints that will help create interest and ultimately a purchase. The model breaks down the customer’s buying cycle into four distinct stages: awareness, interest, desire, and action. The goal of each step is to generate as much interest as possible in your product, so that your customers can make a purchase decision.
Using urgency is another effective marketing technique. Invoking a prospect’s desire to purchase a product or service involves explaining to them how the product or service will help them meet their needs. Using personal emotional content, the customer is more likely to make a purchase. Marketing with urgency creates a sense of urgency. This strategy works best when paired with educational content and compelling visuals. It can be used to explain the benefits of the product or service.
Customers want to feel that they are making an informed decision about whether to purchase a product. As such, marketing must include telling them how to use it and when they can avail it. This approach can help them make an informed decision. This way, they’ll feel that they’re making an informed choice. That is the ultimate goal of marketing. So, the next time you’re planning a campaign, try one of these strategies and you’ll soon be selling a product or service.
In addition to visual and auditory stimulation, advertisers use different methods to catch the attention of viewers. Some of these are overt, such as using catchy jingles and current pop songs. Others use more traditional methods to attract potential customers. For instance, confectioners and bakeries use scents to entice customers to buy their product. By doing so, they create an image of trustworthiness and increase their revenue. And, while you’re generating revenue, you can be sure that consumers will buy the product if you create a compelling and memorable campaign.