Marketing is a business process that involves identifying, anticipating and satisfying customers’ needs and wants. It involves introducing new products that address these needs and making sure that the products are sold at a price that meets customer value. It also includes retaining customers to prevent them from switching to Continue Reading
Developing a Digital Marketing Plan
A Digital Marketing plan is a document that details the strategies, tactics and goals that an organization uses to boost brand awareness and engage with customers. It may include a number of different activities and channels that a company uses to market its products or services, including websites, social media, Continue Reading