5 Key Advantages of Content Marketing
Content marketing is an online advertising strategy of creating and regularly distributing valuable, relevant and frequently updated content to draw and get a clear defined target audience with the purpose of driving profit driven consumer activity. Content marketing benefits immensely from SEO (search engine optimization) strategies, which is basically a set of rules about how you optimize your website content for optimal search engine results. Content marketing is the backbone of SEO and a vital part of successful SEO/PPC marketing. Let’s look at some basic content marketing fundamentals:
The fundamental goal of content marketing is to create a highly personalized experience for your visitors or “customer”. The most powerful content marketing strategy will give your customers a one-on-one experience. Content marketing is essentially a new and powerful form of face-to-face marketing strategy for promoting and selling your products, services and even non-product intangibles. In short, content marketing is all about customizing your marketing messages to reach your targeted customers.
Content marketing is an ideal online advertising technique for a wide range of companies including web development, SEO, social media, article marketing, blogs, podcasts, community building and events, eBooks, newsletters, viral marketing, online classifieds, and more. The primary objective of content in a particular marketing strategy should be to increase your business’s website traffic and subsequently sales by attracting the attention of potential customers through search engines and other internet sources. As a result, your web content must always contain unique, targeted content to obtain high search engine rankings.
It goes without saying that social media is an important component of any Internet marketing strategy. In fact, social media shares a very close association with SEO, as it is crucial for both processes to work effectively. Social media represents a great resource for sharing creative content, information and expertise on a particular subject or niche with like-minded people. This sharing can lead to increased traffic to a website, which ultimately leads to improved search engine rankings. Social media allows you to reach out to a much larger audience than conventional marketing methods, and consequently, generate a lot more business for your business.
SEO is also a very important element of any good content marketing strategy. Search Engine Optimization (SEO) is all about making sure that your website appears near the top of search results for key terms related to your business. A high-quality content marketing campaign will make certain that your web pages appear on the first page of search results for relevant keywords. High search engine rankings ensure higher traffic, and therefore more sales.
Last but not least, the key to success with content marketing is developing a good SEO strategy. Your SEO consultant can help you determine which keywords your company needs to optimize for, and which specific types of keywords are most likely to attract your target audience. In addition, an SEO consultant can also help you choose the best titles, meta-tags, and headings for your content. These techniques can all have a great impact on the results you receive from your marketing strategy. As a result, a social media management company should be considered an integral part of any successful content marketing strategy.