For some, Facebook is the new goldmine. After all, isn’t that what everybody is doing? Perhaps your company is making the most of this new medium and if it is, then that is wonderful! However, your company is not taking full advantage of it yet, is it? Your answer to this question should absolutely be yes confirmed by Gary Vaynerchuk of VaynerMedia, the creator of HubSpot.
In an interesting interview, HubSpot’s Creator and CEO Brian Halligan, pose the question, “So, are you taking full advantage?” The simple answer to this question should be a resounding yes! In this regard, you may be interested to know that the majority of marketers who use Facebook for various purposes, find that they use their profiles to expand on brand awareness and build long term relationships with their customers and partners. For those marketers who have not yet begun using Facebook to benefit from their websites, the way in which Facebook can help you do this is via their “Welcome Menu” and news feeds.
When you optimize your profile on Facebook, you should not only focus on your page likes and activity. You should also make sure that your “Welcome” page has relevant and valuable content that is “designed” to appeal to your target audience. As we all know, building strong relationships with your audience is crucial for the success of any online marketing campaign. As we all know, this relationship building process is carried out through the utilization of videos and the likes of the “Welcome” page.
In order to utilize this process to its utmost potential, you need to understand how to create ads that are highly targeted by your audience. One of the easiest ways to create ads that are highly targeted by your target audience is through the process of using Facebook’s “Advertising Center”. By utilizing this resource, you will be able to select different type of ads that are highly targeted by your target audience. In addition, you will be able to determine the placement of these ads. Once you have selected an ad campaign, you will be able to test different types of advertisements on Facebook with the goal of finding out which ones draw the most attention and create the most revenue for your company.
Next, when you have chosen to place an ad through Facebook Live-streaming, you will be prompted to select the video. If you elect to utilize the Facebook live-streaming option, you will be prompted to choose a specific post to place the video advertisement on. In this way, if you choose not to post on the given post, you will not be forced to place the advertisement on another page within the Facebook Live-streaming interface. In order to ensure that you are posting on the most appropriate location within the Facebook Live-streaming interface, you will be prompted to select a category before you are prompted to upload any video that you wish to share.
Finally, when you elect to utilize the Facebook Live-streaming feature to share a blog post or any other type of content, you will be prompted to upload your company’s logo and cover photo. When posting articles and content to your company’s blog or personal profile, you can share the images that you have used in your posts. However, you should not post images that contain people or things that could cause offense to members of your company’s community. Also, you should not post images that are pornographic in nature or that include the use of a weapon in its entirety. By taking these simple steps, you will be able to find great online success through social media marketing.