The digital marketing industry is undergoing massive changes. Successful campaigns involve several working parts. For example, Covid-19 pandemic has changed the way B2B and B2C companies operate and their customers behave. The pandemic has also affected the role of digital marketing as well as the online sales industry. The digital marketing industry has evolved significantly since 2000. Here are some digital marketing trends that are shaping up the future of the industry. Identifying these trends early will ensure that you can capitalize on them to maximize your marketing strategy.
AR and VR are growing as a part of the digital world. According to eMarketer, 65 million consumers will use VR by 2023. In the U.S., the use of AR and VR has reached the point where consumers expect brands to be on their messaging apps. In fact, 56% of global messaging app users have engaged with a brand in a direct conversation. Another growing trend is the use of social messaging apps. This is a great way to interact with your customers and keep them engaged with your brand.
AR and VR will be a staple of marketing strategies in the future. A successful AR campaign will connect customers with products and brands through augmented reality. Consumers expect businesses to be online, and omni-channel marketing is an effective way to integrate the two. For instance, a product advertised on television should also be incorporated in the company’s online presence and optimized for desktop use. These trends are just some of the many ways to improve your marketing strategy in the future.
Data privacy is becoming increasingly important, with GDPR and similar laws affecting the privacy of consumers. More than two-thirds of all digital advertising spend is directed to Facebook and Google. Using data mining and predictive modeling to better understand what consumers want will become an important part of digital marketing strategies in the future. This is a double-edged sword, however. With the amount of data available, companies must carefully evaluate the privacy implications of the collected data.
AI-powered conversational marketing is another trend that is rapidly becoming a hotbed in the industry. These conversational marketing strategies utilize artificial intelligence to analyze user data and provide a personalized experience for their customers. These tools enable businesses to automate ads to targeted audiences. Programmatic advertising, for example, is predicted to account for 72 percent of online marketing spending by 2021. This technology is a key customer acquisition channel. These new methods of communication are changing the way businesses do business.
Conversational marketing, or voice-controlled purchases, is becoming an essential component of outbound marketing. As more consumers turn to voice-controlled devices, conversations are becoming more sophisticated. While email marketing has traditionally been the gold standard of digital marketing, GDPR has hampered the effectiveness of email marketing. The younger generation prefers other forms of communication and fewer touchpoints. If you want to reach a younger audience, you must embrace new ways to reach them.