Free Keyword Tool – An Essential Tool For SEO Consultants
Search engine optimization (SEO), also known as search engine marketing (SEM) is the science and art of getting websites to rank high in major search engines like Google. Because search is among the top means by which people find content online, ranking high in search engines will result in an increase in targeted traffic to a site. In order for a website to compete with other websites, it must provide compelling content that visitors to the site will find interesting and useful. Content that is not interesting or useful will result in low traffic and low sales. To compete effectively, content must be researched to ensure that keywords related to the website are used appropriately.
A variety of SEO content strategies are available to help businesses achieve their marketing goals. SEO content experts are knowledgeable about what keywords and key phrases are currently in demand, which keywords are likely to show up on Google and Yahoo searches, and which keywords potential customers are using to find similar products. Keywords and key phrases can be researched through free online tools like keyword popularity and search volume tools, and through information provided by competitors. Once a keyword strategy is decided on, content written to target that keyword or key phrase can be written.
Some companies choose to outsource SEO writing to a company that specializes in SEO editing and copywriting. This allows a business owner to concentrate on running their business rather than spending time learning SEO writing or editing. SEO companies often hire professional editors who have experience in writing SEO content and creating search engine marketing (SEM) articles that rank highly in the search results. Editing is also often done by individuals who are certified in writing search engine content. This ensures that all the targeted keywords and key phrases are included, as well as making sure that the correct punctuation, grammar, and spellings are used.
In addition to having SEO content written, the right SEO services may also include optimizing websites for the major search engines. SEO optimization involves a variety of methods for increasing a website’s page rank, or SERP, on the Google, Yahoo, and MSN search engines. These methods range from paid inclusion in search engine listings to web pages being listed in organic search results. In general, SEO consultants will recommend optimizing a business website for specific keywords that are most likely to be used by customers seeking products or services offered by that business.
In order to be successful, SEO consulting firms must work closely with their clients to develop an SEO marketing plan that includes both paid advertising and organic search engine optimization. Having an SEO consultant help with the creation of an SEO marketing plan enables business owners to focus on the tasks that need to be done, while their SEO consultant focuses on the strategies that should be used to maximize return on investment. Having SEO content written and SEO marketing campaigns in place ensures that a business website appears at the top of search engine results pages. Optimized websites are also much more likely to attract potential customers and clients. In fact, it has been found that businesses with the right SEO strategies can achieve higher sales and traffic than businesses that do not employ SEO strategies.
SEO consulting firms utilize a free keyword tool to identify keyword phrases that are under-utilized but highly relevant to the target site. In addition, optimizing a site for these keyword phrases increases a website’s search engine rankings. Business owners then use these keywords throughout the SEO content to promote their site in a number of different ways. For example, if a keyword phrase is used five times in a article, then the article may be optimized for that keyword five times, which can increase the chance of the article appearing on the first page of Google search results for that keyword.