Freelance SEO Training – Part II – Learning the Essentials of Marketing

Marketing refers to various activities that a business undertakes in order to promote the sale or purchasing of a particular product or service to consumers. It is generally considered to be a strategic and overall activity, which involves the identification of the customer, the setting up of relevant promotions, gathering the customer’s feedback, and finally, the promotion of the product or service so that it can be purchased and marketed. Marketing also involves delivering the product or service to potential customers or clients. Some marketing is carried out by affiliates on behalf of an organisation.


If you are a beginner and have decided to learn the art of marketing through freelancing then you will have to first learn the basic concepts and study the different techniques of the same. The importance of studying the marketing knowledge of freelancers cannot be undermined. A freelance worker is an independent contractor and cannot hire another person to work for him/her. So, the freelancers must have sound marketing knowledge as they are the ones who will sell the products and the services of an organisation through their own platforms.

One of the best ways to learn about the marketing principles and the basics of such an activity is to join some online marketing forums where you can interact with experienced freelance workers and professionals from different countries. You can ask them questions pertaining to the various aspects of freelancing and work at home jobs. The most important thing here is that you need to provide relevant answers to the questions that you get.

The internet has made this process even easier as there are websites dedicated only to offering marketing studies from beginners. Such websites offer valuable information about the various aspects of this profession. However, since this is a new area of study many people are unaware of the various methods and techniques of studying marketing. Therefore, such websites make use of articles and blogs to teach the novice how to market products effectively on the web.

Once you have learnt the most essential aspects of freelancing and have learnt to create your own professional websites, it is very important to learn the most effective marketing strategies. The first step in this process is to develop a strong marketing skill set. This is a combination of various skills such as creativity, technical skills and website design. For this purpose, it is important for you to find out a good freelance graphic designer who can support you in creating a professional website. Once you have the perfect website, you need to learn how to promote your website and drive maximum traffic towards it.

One important aspect of online marketing studies is learning how to create your own email marketing strategy. An effective email marketing strategy is highly necessary if you wish to have a successful career as a freelancer or if you wish to work from home. To build an effective email marketing skill set, it is important for you to study the content of emails before sending them to your subscribers. It is also important for you to study the response rate of your emails and find out the best time to send emails so that they reach the right people at the right time. Therefore, it is important for you to learn how to write good emails and to study the email marketing strategy in detail to master the art of internet marketing.

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