Clubhouse Marketing is a new approach to mobile marketing that combines the advantages of Facebook and Twitter with mobile apps built on top of Facebook and Twitter technologies. Clubhouse Marketing offers a unique combination of a highly targeted marketing strategy, a large base of customers, the ability to engage people in real-time, and a platform that is extremely social. The Clubhouse app offers an all-new way to market a small business through a combination of social media and mobile technology. The Clubhouse mobile app is a free, enterprise-grade application for use on select Android devices. The application includes the ability to:
* Build a community around your brand quickly and easily. Users can create their own profile and take part in real-time conversations with other users. With over 30 million users in the United States alone, Clubhouse Marketing gives you the chance to connect with millions of people who are interested in your products or services. When you send out a promotional event or invite new customers to become members, you are able to track responses and understand which audience responds best.
* Strengthen connections with your niche audience. Unlike most social network sites, where conversations turn to gossip and self-promotion, Clubhouse allows users to share content with each other. Through the use of an easy-to-use community platform, you can build strong connections with people in your target audience. These connections can prove useful in the future, when they may be more likely to purchase products and services that fit in with their lifestyle.
* Organize consumer experiences. Clubhouse allows users to create events based on themes like “World Day of Doodles,” “Spooky Halloween costumes” or “idget wars.” This growth channel connects the audience to your brand in a fun and interactive way. They may not even realize that the event is powered by your brand, but they will likely enjoy the experience and remember it long after the event is over.
* Exploit social media platforms. While the Clubhouse app is only available on iOS, users can take advantage of its ability to share content through multiple social media platforms. Some of the apps include Twitter, Pinterest and Instagram, while others like Yelp, Facebook, and StumbleUpon have yet to release their own apps. The Clubhouse community platform is powered by the Yelp app and can be used to promote your restaurant across multiple venues. StumbleUpon offers reviews on local businesses and recommends restaurants within a user’s area for a percentage of a dinner purchase.
Clubhouse Marketing isn’t meant to be an all-encompassing solution for your brand’s marketing. However, its unique features make it one of the most powerful apps for your business. By leveraging the power of the Clubhouse community and social media app, you can connect with customers, build relationships, and drive sales. If you’re already using the Clubhouse app for your restaurant, you should definitely take advantage of its social media platform. By following these tips, you’ll not only maximize the value of your app, but increase your brand’s visibility.