The future of marketing is here, and chatbots are the answer. According to David Cancel, CEO of Drift, chatbots can help improve the customer experience and make the customer journey more pleasant. E-commerce businesses know how frustrating it can be to lose a prospect halfway through the marketing funnel, or to have hidden costs and confusing checkout systems. Chatbots can help consumers avoid these problems by offering helpful information such as shipping information, related video content, and additional product details.
When it comes to chatbots, it’s important to use creativity and a personalized conversation to engage the customer. A personalized conversation is the key to a successful sale. The chatbot marketing tool you choose should be able to recognize the individual and offer a customized experience. A personalized conversation will increase the chances of a successful sale, as well as make the customer feel comfortable. A well-designed chatbot marketing tool will be able to achieve this by using creativity, such as recognizing the name of the person calling the bot.
When implementing a chatbot on a website, marketers should ensure the bot engages visitors. The bot can display a welcome video or simple prompt. It can also ask questions, collect basic qualification details, and segment visitors. This will help marketers target the right audience and personalize the next step for each individual. Once the chatbot has established a connection with the customer, the bot can then begin to interact with the customer and learn about their interests and needs.
In addition to increasing customer satisfaction, chatbots can improve conversion rates. Chatbots can collect customer data without a cookie. A recent study conducted by Talkative found that shoppers were four times more likely to purchase after interacting with a video chatbot. Another study by The Conversation Flow Company found that consumers were 94% more likely to purchase a product after interacting with a video chatbot. Although there is much uncertainty surrounding the future of chatbots in business, chatbots will help to improve consumer relationships and customer experience.
In the meantime, brands shouldn’t put too much pressure on themselves to create a mind-blowing bot. Instead, focus on building a bot that helps customers with common questions. A brand can use a bot to offer practical information while they’re at the park, such as the location of restrooms based on what they last rode. That way, customers will feel like their experience is a personal one and will be more likely to buy from the brand.
A chatbot may also use AI to learn from users. By learning from its interactions with humans, an AI chatbot can learn to understand more complex questions and queries. While AI chatbots are more sophisticated, they still require programming to learn. Regardless of the type of chatbot, a bot needs to be programmed with acceptable language to be effective for a business. And that’s where AI chatbots come in. So, chatbots are the future of marketing.