Linkedin Marketing is still very much in its infancy stages but already biggies like Microsoft have jumped on the band wagon and created an official page for it. Companies that are not on the net are slowly making themselves there. To keep up with the competition, you should learn how to market your business content there. There are two ways of marketing on LinkedIn. They are B2B marketing and digital marketing.
B2B marketing on LinkedIn is the old fashion way. You have to start each campaign off by setting and defining your objectives. Then you have to ask yourself, why, exactly, are you undertaking that LinkedIn marketing endeavor? What exactly are you hoping to accomplish from it? Do you want to gather contact details of employees, do you want the company page to be a sales tool, or would you just like it to be a company disseminator, like a newsletter?
B2B marketing on LinkedIn employs a wide range of strategies, including a detailed strategy report that provides recommendations on the best way to approach B2B marketing. The B2B report also includes the results of a comprehensive LinkedIn survey that reveals vital information about brand awareness and employee engagement. The results of the survey indicate that LinkedIn has a far greater reach than people realize. It is possible to market your business content to the right groups and for the right reason using LinkedIn marketing strategies. A complete B2B report can take weeks to prepare and would demand a lot of research before you could compile it.
Digital marketing strategy on the other hand, is another popular way of reaching out to potential customers and clients. This type of strategy tends to be a more recent development and LinkedIn has actually developed quite a useful feature that allows you to see your digital audience in real time. When you add your business or company profile to LinkedIn pages, you are allowed to add an icon that will connect you to the audience immediately. You can immediately engage with them in real time via email, instant message, chat or instant video. This gives you an opportunity to build a relationship with your business contacts which will lead to greater brand awareness and increased sales.
Lastly, there is social media marketing, which is perhaps the most popular way of getting in touch with your target audience. The first thing you must do is create your own business page on LinkedIn. Then you should join the LinkedIn network by creating a business account and adding your company page. Add a description and cover photo for your business page and then start interacting with your network. As you add content to your profile, you can use the search option on LinkedIn to find others with similar interests to share your content with.
Overall, it is a good idea to integrate your Linkedin Marketing with your overall Internet marketing strategy to get the best results. If you haven’t already joined, you should consider doing so. The benefits of using LinkedIn for the purpose of marketing your company are numerous. It is easy to monitor how many people are actually viewing your company page and the types of content they are sharing, along with their demographics.