How Does Search Engine Optimization Help?
Digital Marketing is basically a compilation of all marketing acts carried out in the virtual space to promote a product or service. It not just comprises online marketing actions but also some conventional offline activities as well. To further explain on how digital marketing works, it covers 4 key digital marketing types which play an essential role in almost any organization. It is broadly categorized into two categories, these are; Search Engine Optimization and Social Media Marketing.
Search engine optimization (SEO) is basically used to get a high ranking position in the results page of the search engine. This is done by making use of the right keywords that effectively advertise a particular brand over the Internet. The major benefit of SEO marketing is that it reaches directly to the targeted consumer base without the involvement of other players. However, it also has many limitations which includes the need for high budget expenditure, timely updates of the brand’s data, and the maintenance of the SEO reputation by maintaining the appropriate link popularity and other related factors.
Social Media Marketing or SMM is essentially about creating a brand awareness through the various social media platforms such as Facebook, Twitter, LinkedIn etc. This involves building a strong relationship with the users by sharing valuable information with them such as the latest products and the launch details. It is very effective when used to target the audiences that spend a significant time on the Internet on a daily basis. Moreover, social media ensures that the message reaches the right potential consumers as the audience is generally aware of new applications and services on a daily basis. Therefore, they are more likely to take the desired action rather than rejecting or ignoring the message from the sender.
Backlinks are essentially links which are directed at a website from another website. They are considered to be one of the most vital factors in the ranking of a website in the major search engines. This aspect of online marketing is known as local SEO or search engine optimization. Google uses local SEO in its search results to direct the user’s attention to the specific page where the particular brand is available. Hence, the aim of local seo is to get the brand or website closer to the end user so that he/she is more likely to make a purchase or at least visit the site for more information.
For an online campaign to be successful, there must be well-optimized backlinks from high ranking authority websites. This ensures that the search engine optimization campaign targets websites that are relevant to the business and have a high page rank. To make this happen, it is essential that the company brand awareness reaches the target audience in the form of relevant and compelling content on the website.
In addition to that, the online campaign needs to reach the customer on a long term basis. It can be achieved by using the various promotional tools like Pay per Click (PPC), Pay for Inclusion (PAI) and Cost per Action (CPA). These are tools that give backlinks to the targeted website with every action taken by the customer, and in turn, increase the customer base and customer awareness stage. Hence, with the above mentioned points in mind, one can be sure that the success of any online marketing campaign depends on the above mentioned stages.