Search engine optimization is crucial if you want your site to be found by more people. Google’s algorithm looks at the content of the page to see if it’s relevant to the search query. This is where keyword research comes into play. The better the content of your page, the better the search engine will rank it.
There are two main types of SEO: onsite and offsite. Onsite SEO focuses on the design, content, and code of your site to help it rank higher in search engines. Onsite SEO includes things like on-page optimization, user-experience improvement, content optimization, site speed, and keyword usage. Offsite SEO includes offsite strategies like backlink building, citation creation, review generation, and press releases.
Offsite SEO is important as well, as it drives traffic to your website. While good content is crucial to attract organic traffic, promotion is essential to speed up your ranking in organic searches. The offsite process can be more difficult than onsite SEO, as it requires knowledge of different platforms. However, it’s well worth it in the long run.
