Weibo Marketing – How to Use Social Media to Market Your Brand in China

Weibo Marketing is the process of using micro-blogging social networking site to increase followers. It works similarly to Twitter and contains similar functionalities, including micro-posts, hashtags, and content/video links. However, unlike Twitter, Weibo’s partnership with Alibaba limits e-commerce applications to accounts owned by the Chinese giant. One of the most Continue Reading

The AIDA Model and How to Use It to Increase Your Reach to Customer and Convert Prospects Into Customers

The first stage of the Marketing model revolves around product awareness, which is achieved by advertising to a broad audience. During this stage, marketing strategies must consider which medium is most appropriate to reach potential customers. New forms of media are also being used to generate product awareness, including social Continue Reading

How a Digital Marketing Plan Can Help You Maximize the Results of Your Marketing Efforts

A Digital Marketing plan is like a blueprint for your company’s online marketing strategy. It should cover all aspects of your business’s online presence, including social media, email, advertising, and public relations. You can also include metrics to track your marketing efforts. Without a digital marketing plan, your efforts will Continue Reading