How To Use Podcast Marketing To Promote Your DIY Podcast For Profit
Podcast marketing has been around for quite some time but it has certainly become a major part of internet marketing as of late. There are several reasons for this. The podcast is becoming the most popular method of sharing podcasts (and information) with a large audience. Podcasts can be classified as radio shows where the information is delivered in an audio format, usually downloaded from the internet. Podcast marketing is also on a steady roll, with countless businesses releasing audio content online to build brand recognition, connect with their consumers on a more personal level, and increase brand awareness through social media.
Podcast Marketing is a very important tool for a lot of people but not all people involved in internet marketing understand exactly how to create, produce, distribute, and market their podcast shows. If you are someone who is looking to promote your business or blog/website, or someone like a radio personality who wants to make a name for themselves on the internet, podcast marketing may just be the perfect fit for you. Podcast creation is actually fairly easy to master and does not require a great deal of experience to properly create and distribute podcast shows. A good podcast creation program will have a comprehensive list of podcast directories that you can submit your podcast to, as well as other resources that can help you promote your podcast and increase exposure. You can also utilize social media networks like Facebook, MySpace, Twitter, and LinkedIn to promote your podcast.
Podcast Marketing is one way that you can get started promoting yourself and your products or services on the internet. Podcast creation is a great alternative to traditional lead generation and is growing in popularity every day. The good news is that there are several ways to market your podcast; here are a few:
YouTube Marketing This method is probably the easiest way to get started with creating and promoting your podcast. The best way to create your own show is to record an introductory and promotional podcast episode, file it, submit it to the many free podcast directories online, then wait for people to begin talking about it. There are two main ways to use YouTube to promote your podcast: one is by posting a video that explains what your podcast is about, the second is by posting a link to your website, along with a message explaining why your site is better than the competition. In addition to posting videos, you can also post links to free informational ebooks that are written by experts in your chosen field.
Email Service Provider Marketing If you already have an existing email list, this is one of the easiest ways to start using your list to promote your podcast. Most internet service providers offer a form for you to place an opt-in on. By doing this you will be able to set up your podcast feed to automatically send an email to every subscriber on your list at set intervals. This is the perfect way to drive traffic to your website without spending a lot of money. If you’re not sure how to go about using your existing list to market your new DIY podcast, ask around and see if anyone has any suggestions. You can also check out some “list building” sites on the internet; these sites allow you to sign up for free and receive free email addresses, which you can then email to your podcast subscribers.
Google Search Engine Optimization This is a must if you want to see some results from your efforts to promote your podcast. There are many things you can do to increase the rankings of both your website and your podcast at Google. One of the most important things you can do is get the word out about your website and your podcast through the various search engines that they offer. An example would be creating backlinks to your website from blogs that are relevant to your topic or industry. Another important thing to remember is that every time you do a search at Google, you will generate one of thousands of other leads, which means if you have a really good lead magnet, you could potentially generate a whole lot more traffic to your site than you normally would.