The Importance of Content Marketing For SEO
Content Marketing is a creative strategy focused on creating and regularly distributing meaningful, useful, and keyword-rich content that attracts and retains a clear, clearly defined target audience and, eventually, to lead to successful customer action. In the real world, content that meets these two criteria is called “creative.” But in the world of internet marketing, “creative” can mean any of the following: original, user-generated, original (or “trend-relevant”), relevant, or unique. By the time you’ve hit the four words necessary to qualify as creative, you have already created a website, blog, article, or video that satisfies the above criteria. But how does the process of content marketing begin? And how does it work?
The process of Content Marketing begins with an understanding of the fundamental purposes of marketing itself-to engage and convert prospects into buyers and users into fans. When you think about it this way, do you really need a website, blog, or video? Content Marketing can be all about engaging and attracts an audience. Content Marketing is the first step toward engaging your audience.
In today’s competitive marketplace, Content Marketing strategies need to evolve to survive the onslaught on all levels of the interactive marketing environment. Brands need to recognize that their consumer experiences can be measured, tested, and measured again. Content Marketing is not about re-inventing the wheel, but rather adapts to changes in the target audience, market, and platform.
Think of Content Marketing as a new form of brand awareness and user experience optimization. In the age of blogging, social networking, and user-driven sites, brands must stay ahead of the curve to be heard and to be valued. Content Marketing provides a medium for the dialogue between consumers and brands to occur. It is a way to promote new product offerings, services, and information that customers will find useful, informative, and entertaining. Content Marketing can help build brand equity while creating valuable backlinks that potential customers can use to reach your website and/or blog.
Content Marketing provides a great content delivery mechanism for your interactive marketing campaigns. In other words, Content Marketing is not so much about producing great content but more about delivering content in the most effective way to the right people at the right time. Many of the traditional website advertising practices don’t work well in this environment. Remember, the goal is to engage and convert prospects into buyers or supporters, not to sell. There are many ways to engage your audience, including blogging, video marketing, social media, and other on-line activities, but your website should always remain relevant to the product or service you’re trying to provide.
Content Marketing is still relatively new for SEO, but it already shows great promise for helping to increase the relevance of your blog or website in search results for targeted keywords. The top marketers are using content marketing to gain high page rankings for their pages. Even though Search Engine Optimization marketers have been focusing on SEO and other methods of driving traffic for years, blogs are catching up with other forms of online marketing. Content Marketing is a major key to long term success for any marketer, particularly blog marketers who are trying to gain an online reputation as experts.